The new name and engaging visual identity were unveiled to global delegates attending the Field Service Management Summit 2016, hosted in Sydney earlier this month.
The Summit’s focus, to enhance mobile ‘Workforce Management to Achieve Operational Productivity and Cost Effectiveness’ provided the ideal platform to share the fresh creative direction, with potential and existing clients.
CEO Kerry Connors announced that “the new name fieldGO reflects the true nature of our business – enterprise mobility. It marks an exciting time in our history as we embrace a proactive and ambitious shift in our corporate strategy”.
The organisation recognised the apparent need to build a powerful brand identity that resonates with industry stakeholders in a positive and meaningful way. Essential to the design, was to communicate that fieldGO is the ultimate solution for driving informed business decision making, both in the office and in the field.
“The name fieldGO perfectly sets the tone for our goal to ‘be a leading supplier of enterprise mobility software by providing robust solutions that continually improve business operational productivity and cost effectiveness’.” said Mr Connors
Clients have also been enthusiastic about the change. “I really like the new name and direction. It truly reflects what the company delivers – a real time solution for businesses in the real world.” said Bruce Fox from SouthRoads.
To learn more about the recent changes at fieldGO contact your account manager or email us.